Stop speeding--with negative reinforcement?

"Three weeks ago, [police chief] Hocker attended a...seminar on highway safety where more than 20 issues of safety were discussed, but the one everyone agreed was overwhelming was aggressive driving. And in almost all cases of aggressive driving, speed is a factor, Hocker said. In Hocker's opinion, B.F. Skinner holds the answer to reducing speeding: operant conditioning. The negative reinforcement of a driver having to pay for a speeding ticket and getting points on his license helps to shape behavior, Hocker said." Lancaster Online.com: News : Police chiefs renew push for radar