KPCT President Aaron Clayton's "Growing Your Business [1]" session at ClickerExpo [2] gave many trainers much food for thought. By exploring the challenges and opportunities facing professional clicker [2] trainers, Aaron stirred the minds and hearts of trainers looking to build and grow successful businesses.

Here's an example of one trainer who attended ClickerExpo [2], and not two weeks later has press coverage of her pet store adding clicker training [2] to their repertoire:

New Winona pet store offers refined selection [3]

"The pet industry is booming," Aditi Terpstra said. "Per capita spending is going up every year. In Winona, the percentage of pet owners is going up."

A dog trainer for more than 10 years, Terpstra recently completed a clicker training course in the Twin Cities, where she learned to use a positive reinforcement [3] technique to train dogs, cats, rabbits and even hamsters. In addition to training, the store will offer in-home pet sitting for people on vacation.

Learn more about training business opportunities and challenges at our Business Success Center [4], or attend ClickerExpo [5]to get the full view of where clicker training is headed in the next year.