Clicker training business with custom training plans

For those of you who have seen Aaron Clayton's session "Growing Your Business" at ClickerExpo, this should ring a bell. Here's a clicker training-based dog training business that customizes their training plans for each client; in the given example, it's a family with an autistic child and puppy companion:
And that's one of the things that makes Urban Dawgs unique: It custom-tailors its training plans around the needs of the individual families it's working with. Michaels meets with each new family in their home, so that they can become part of the training process, and provides them with an initial two-hour session, a written training plan and 30 days of e-mail support. After that, the family can decide how much or little support they want, depending on their needs.
Creating innovative, convenient, leading ideas like this is what will really make clicker training flourish as a business. See if you can find more ways to use the power of your method to change how dog training is done; when you do, people will sit up and take note!