"Reward your dog." We've heard this many, many times in many formats. It takes a lot of experience to get the best from a reward—where the reward delivers everything the dog needs in order to offer the behavior again and again, with passion.
Cues and Cueing
Why train your critter?
Ferrets, hamsters, mice, rats, sugar gliders, flying squirrels, guinea pigs, rabbits, chinchillas, and other small pets.
When I arrived at my client’s house last week, she was very excited to show me how well her dog Missy was doing with hand targeting. “Watch this!” Megan said as she gathered her clicker and treats. Missy was at full attention in front of her. Megan gave the cue, “touch,” and presented her hand. Missy took one look at her hand, ducked her head, and sat down to scratch. Megan tried again. Missy began sniffing the ground. Megan’s face dropped. “We’ve been practicing all week for you. Missy knows how to touch. Why is she being so stubborn?”
Newcomers to operant training may place superstitious value on the specific tools they see others using, not realizing that it's the process, not the equipment, that counts.