An Update on Advertising

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Karen Pryor Clicker Training (KPCT) supports calls for Facebook to prohibit the use of the platform for the incitement and organization of violence, hate speech, and racist ideology. To the extent that we can, KPCT is participating in the broader Stop Hate for Profit effort to communicate to Facebook that many of its advertisers are concerned about these issues.

Like many small businesses, we have very few options for cost-effective communication with our community. Facebook has been an invaluable tool in helping us achieve our mission. Through Facebook, we can connect with those interested in positive reinforcement training and promote both the awareness and adoption of positive reinforcement training principles and clicker training methods. Considering the extraordinary challenges that the pandemic has created for our business along with the imperative to join the call to Facebook, we will be pausing 50% of our advertising campaigns on Facebook in July. 

You can learn more about Stop Hate for Profit’s efforts here.

 

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