Irith Bloom


Irith Bloom finds joy in helping others learn to teach animals with kindness. She is a biologist by training and a lifelong learner who is fascinated by behavior science. Irith is also a sought-after presenter whose writing has been published in countless online outlets, as well as in print media including the recent book “Your Puppy and You: A step-by-step guide to raising a freak’n awesome dog.

Irith is co-founder of the Freak’n Awesome Dog Project, which helps people live the life of their dreams with their dogs. She is an education junkie with a long list of letters after her name, most notably certified professional dog trainer and certified dog behavior consultant. As team leader at The Sophisticated Dog, Irith oversees the entire team. She also takes on a very small number of in-person clients in parts of Brentwood, Pacific Palisades, and Santa Monica, as well as online clients worldwide.