Well, cell phones do everything else these days, why not use them to call and track your dog? The new PetCell allows you to literally call and speak to your dog, but more importantly it includes several features that could very useful for management and safety with no aversives:
The ability to track a lost pet has most dog lovers excited. The PetCell has a "call owner" button in case Rover strays. It also includes assisted GPS, or A-GPS, which works indoors, allowing dog owners to map their pup's coordinates from any web-enabled device or by dialing a voice-enabled call center.
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The PetCell will also have an option called GeoFence that will alert owners whenever their dog wanders beyond preset parameters, and built-in temperature sensors to indicate if the dog is too hot or cold.
Additionally, the PetCell will support a small wireless camera, an application Robb believes could be useful in search-and-rescue or bomb-squad missions. But for patrons of doggy day care, it may become the canine equivalent of a nanny cam.
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