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Discovery News reports that the Zoo Atlanta has used positive reinforcement training methods to teach their gorilla, Ozzie, to accept the "Gorilla Tough Cuff". The Tough Cuff is a blood pressure cuff that was recently designed through partnership with the Wallace H. Coulter Department of Biomedical Engineering at Georgia Tech and Emory University. Cardiac disease is the leading cause of mortality in male gorillas living in captivity, and this invention will help to monitor high blood pressure in older gorillas, which is a frequent precursor to Cardiac disease.

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The answer is...it is a fact.

However, we need not imply that simply because dog dominance is a fact, dogs are constantly trying to "rule the roost," or that we need to eat first, go through doors first, never let our dogs sleep on the bed, etc. That would be circular reasoning.