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Getting Started: Clicker Training for Dogs

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Waltham, MA, January 30, 2003—Karen Pryor Clickertraining and Jeff Werber Pets have signed an agreement to bring clicker training products to Target stores nationwide, beginning in March 2003. Under the agreement, Karen Pryor Clickertraining has created a Getting Started: Clicker Training for Dogs Kit expressly for Jeff Werber Pets. The product, which will bear the names of both companies, is a unique training tool that provides pet owners with a force free system for bonding with, communicating with and training pets.

"This relationship with Jeff Werber Pets will allow us to introduce the benefits of clicker training to thousands of pet lovers across the country. We're thrilled that Dr. Werber recognizes and believes in the benefits of clicker training, and we look forward to a long relationship with Target and Jeff Werber Pets," said Karen Pryor, CEO of Karen Pryor Clickertraining.

Getting Started: Clicker Training for Dogs

Getting Started: Clicker Training for Dogs was created by Karen Pryor, a pioneer in the field of clicker training and a leader in behavioral science for over thirty years. The training system includes an instructional book on clicker training by Karen Pryor and features an introduction by Dr. Werber. With this system, pet lovers are able to quickly learn how to utilize a system of click signals and positive reinforcement to teach their dogs proper housetraining, manners, obedience and even games and tricks.

The majority of pets in US shelters are abandoned as a result of behavioral problems that with proper information and education might well have been prevented or corrected. Dr. Jeff Werber, DVM, a nationally respected veterinarian, pet health reporter and animal welfare advisor, established Jeff Werber Pets in November 2001 with products to help deal with this problem. The company's behavior products are designed with solutions in mind.

"The philosophy and goal of Jeff Werber Pets is to provide pet owners with products that enhance the bond they share with their pets, and Karen Pryor Clickertraining is a perfect match," explains Dr. Werber.

Dr. Werber's long time personal interest in behavior modification using positive reinforcement and problem solving, especially as they relate to pet rescue and animal abandonment issues, has led him to explore and evaluate a wide spectrum of Dog Training Programs. His endorsement of Karen Pryor Clickertraining is rooted in the system's unique approach, which encourages respect and partnership between pets and their guardians through positive reinforcement.

Karen Pryor Clickertraining (www.clickertraining.com) is a leading developer of clicker training behavior products and information for dogs, cats, horses and birds.Jeff Werber Pets (www.jeffwerberproducts.com) is a leading supplier of products that enhance the bond between people and animals.

For more information contact:

Aaron Clayton
Karen Pryor Clickertraining
pr [at] clickertraining [dot] com

info [at] jeffwerberpets [dot] com

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