Waltham, MA, June 5, 2007—Karen Pryor, CEO of Karen Pryor Clickertraining (KPCT) and author of Don't Shoot the Dog, announced Karen Pryor Academy, an innovative institution committed to educating, certifying, and promoting the next generation of dog trainers.
Karen Pryor Academy's Dog Trainer Program combines the convenience of online learning with hands-on teaching from a renowned faculty of trainers nationwide. Students of Karen Pryor Academy receive intensive training in the force-free techniques needed to teach both animals and their human caregivers, as well as access to business training, curriculum plans, and instruction programs.
With 10 locations in seven US states (MA, IN, WA, OR, NM, NY, and FL) plus Ottawa, Canada, the company expects to certify between 60 and 100 new trainers in its first year of operation. Graduates then participate in a unique program to market their services to pet owners nationwide. Karen Pryor Academy is now the only non-franchised dog trainers' school in the country with national reach and teaching locations from coast to coast. New locations will be added regularly.
"We've launched the Academy to ensure that great clicker trainers are successful in the marketplace," said Karen Pryor. "To do that, we need to make certain that they get the education they need to meet the highest standards for training, and we need to give them greater marketing support than they've ever experienced."
KPCT President Aaron Clayton said, "We have a distinctive, powerful message for pet owners: training without force is better for you, better for your family, and better for your dog."
"But to get that message across effectively, we have to address the challenge created by trainers who market themselves as non-punishment trainers but who in fact use punishment. And we need to address the disadvantages faced by small-scale independent trainers. Our certification process is a linchpin for curing these ills. We have a real system to offer marketing scale to Certified Training Partners, across the country."
More information is available at www.karenpryoracademy.com.
Aaron Clayton, President
Karen Pryor Clickertraining (KPCT)
49 River Street #3
Waltham, MA 02453
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